Job Description
Our real estate client is looking for a VP of Digital Marketing to join their team full-time (direct hire). They will be responsible for setting the digital marketing and sales & marketing technology strategy including digital advertising, email marketing, social media, search engine optimization, website content, customer acquisition, performance data/analytics, and the sales & marketing technology stack including Salesforce.
This person will report to the Senior Vice President of Marketing and be part of the sales and marketing leadership team lending expertise and counsel.
Responsibilities and Duties:
- Lead and manage the digital marketing and marketing technology teams to develop innovative digital solutions for the organization.
- Lead, manage and advance digital marketing strategies and practices to promote our product online, enhance our overall online presence and drive qualified leads to our website
- Lead, manage and advance our marketing technology infrastructure optimizing existing platforms, identifying, and implementing new marketing technology platforms, and driving maximum utilization of our Salesforce products.
- Lead the process in developing the journey for the digital homebuyer process ensuring an enhanced and consistent experience for customer growth and enhanced homebuyer engagement
- Set a multi-year strategy to grow sales and homebuyer engagement digitally
- Communicate and inform key stakeholders on digital strategies effectiveness and practices that attract, engage, and convert new homebuyers inclusive of senior leadership, division leadership, sales leadership and marketing operations
- Develop digital marketing plans, media plans, and website improvement plans to enhance the online customer journey and experience
- Develop and lead the SEO projection roadmap, identifying key areas of growth and partnership with cross functional teams to drive prioritization and execution
- Manage digital marketing vendor relationships
- Own reporting and data analysis for digital marketing initiatives to measure impact, ROI and website metric trends
- Determine benchmarks and annual KPIs to measure marketing effectiveness and identify areas to optimize marketing spend and efforts
- Work in partnership with IT to evolve website to provide superior user experience that maximizes homebuyer interactions and optimizes SEO
- Stay on top of trends in digital marketing and the homebuilding market to best influence how our digital marketing plays a role in our overall success
- Grow, develop and manage a high-performing team of Digital Marketing professionals
- Ensure a high level of internal client satisfaction with a focus on responsiveness, resolution of problem situations, and successful completion of deliverables
- Consistently explore new opportunities for innovation and testing via new vendors and platforms, and proactively deliver recommendations with a goal of reaching and exceeding the KPIs set
- Direct the implementation of the strategy, content and ongoing maintenance of digital platforms (websites, social media, email, digital advertising, SEO and SEM) with the marketing team
- Manage the digital marketing budget and annual spend
Requirements:
- BS degree in marketing, analytics, information technology and/or a related field
- MBA/Masters degree a plus
- 20+ years of digital experience rooted in digital marketing
- 10+ in leading a digital marketing team in a corporate and/or agency setting
- Digital advertising agency experience a plus
- Must understand the full digital marketing mix and be able to communicate technical aspects of a campaign in an easily digestible manner
- Experience with website analytics tools
- Experience with Salesforce and marketing automation platforms (Salesforce Marketing Cloud, Pardot, etc.)
- Strong analytical skills and data-driven thinking
- Up to date with the latest trends and best practices in digital marketing
- Excellent communicator in both verbal and written formats to compellingly and effectively influence cross-functional teams and senior leaders
- The ability to effectively manage multiple projects simultaneously, perform under pressure and pay close attention to detail while staying focused on the big picture
- This is a hybrid position, four days a week in office
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.
Benefits
- Access to competitively priced, high-quality health care options through Aetna, MetLife and EyeMed, along with employer-paid Short Term and Long Term disability, basic life and AD&D insurance (including employee-paid life, Legal Resources, and Aflac supplemental options)
- Plan for the future by investing in a 401(K), with up to $5K employer match, invest even more with our Health Savings Account (HSA)
- Put your family first with benefits, including 3 weeks of paid parental leave and a Flexible Spending Account (FSA) for dependent care
- 12 weeks of paid maternity leave through our Short-Term Disability Plan
- Receive well-rounded wellness benefits, including free and low-cost mental health resources and support services through our Employee Assistance Program
- Continue your education with tuition and certification reimbursement
- Rest and relax with 15 days of vacation (increases with tenure) and 6 days of paid sick leave
- Protect yourself from identity theft or travel mishaps with our no-cost coverage
- Receive great discounts on buying a Stanley Martin home and discounts with our partners in mortgage and title services as well as cell phone service through Verizon
- Get access to your paycheck early with an advanced pay option through Dayforce Wallet
- Support local charities that are important to you through our Giving Back Program; with up to $250 match, 8 hours leave and more
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:
Email your resume in Word to:
[email protected]
**Please do NOT change the email subject line in any way. You must keep the JobID: : CL9-1983556 -- in the email subject line for your application to be considered.***
Cameron Little - Senior Recruiter
For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.
This job was first posted by Creative Circle on 04/13/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.
Everforth Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law.Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results. Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.
Copyright 1999 - 2026. CreativeCircle, Inc. All rights reserved.
VEVRAA Federal Contractor.
We request Priority Protected Veteran & Disabled Referrals for all of our locations within the state.
Our real estate client is looking for a VP of Digital Marketing to join their team full-time (direct hire). They will be responsible for setting the digital marketing and sales & marketing technology strategy including digital advertising, email marketing, social media, search engine optimization, website content, customer acquisition, performance data/analytics, and the sales & marketing technology stack including Salesforce.
This person will report to the Senior Vice President of Marketing and be part of the sales and marketing leadership team lending expertise and counsel.
Responsibilities and Duties:
- Lead and manage the digital marketing and marketing technology teams to develop innovative digital solutions for the organization.
- Lead, manage and advance digital marketing strategies and practices to promote our product online, enhance our overall online presence and drive qualified leads to our website
- Lead, manage and advance our marketing technology infrastructure optimizing existing platforms, identifying, and implementing new marketing technology platforms, and driving maximum utilization of our Salesforce products.
- Lead the process in developing the journey for the digital homebuyer process ensuring an enhanced and consistent experience for customer growth and enhanced homebuyer engagement
- Set a multi-year strategy to grow sales and homebuyer engagement digitally
- Communicate and inform key stakeholders on digital strategies effectiveness and practices that attract, engage, and convert new homebuyers inclusive of senior leadership, division leadership, sales leadership and marketing operations
- Develop digital marketing plans, media plans, and website improvement plans to enhance the online customer journey and experience
- Develop and lead the SEO projection roadmap, identifying key areas of growth and partnership with cross functional teams to drive prioritization and execution
- Manage digital marketing vendor relationships
- Own reporting and data analysis for digital marketing initiatives to measure impact, ROI and website metric trends
- Determine benchmarks and annual KPIs to measure marketing effectiveness and identify areas to optimize marketing spend and efforts
- Work in partnership with IT to evolve website to provide superior user experience that maximizes homebuyer interactions and optimizes SEO
- Stay on top of trends in digital marketing and the homebuilding market to best influence how our digital marketing plays a role in our overall success
- Grow, develop and manage a high-performing team of Digital Marketing professionals
- Ensure a high level of internal client satisfaction with a focus on responsiveness, resolution of problem situations, and successful completion of deliverables
- Consistently explore new opportunities for innovation and testing via new vendors and platforms, and proactively deliver recommendations with a goal of reaching and exceeding the KPIs set
- Direct the implementation of the strategy, content and ongoing maintenance of digital platforms (websites, social media, email, digital advertising, SEO and SEM) with the marketing team
- Manage the digital marketing budget and annual spend
Requirements:
- BS degree in marketing, analytics, information technology and/or a related field
- MBA/Masters degree a plus
- 20+ years of digital experience rooted in digital marketing
- 10+ in leading a digital marketing team in a corporate and/or agency setting
- Digital advertising agency experience a plus
- Must understand the full digital marketing mix and be able to communicate technical aspects of a campaign in an easily digestible manner
- Experience with website analytics tools
- Experience with Salesforce and marketing automation platforms (Salesforce Marketing Cloud, Pardot, etc.)
- Strong analytical skills and data-driven thinking
- Up to date with the latest trends and best practices in digital marketing
- Excellent communicator in both verbal and written formats to compellingly and effectively influence cross-functional teams and senior leaders
- The ability to effectively manage multiple projects simultaneously, perform under pressure and pay close attention to detail while staying focused on the big picture
- This is a hybrid position, four days a week in office
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.
Benefits
- Access to competitively priced, high-quality health care options through Aetna, MetLife and EyeMed, along with employer-paid Short Term and Long Term disability, basic life and AD&D insurance (including employee-paid life, Legal Resources, and Aflac supplemental options)
- Plan for the future by investing in a 401(K), with up to $5K employer match, invest even more with our Health Savings Account (HSA)
- Put your family first with benefits, including 3 weeks of paid parental leave and a Flexible Spending Account (FSA) for dependent care
- 12 weeks of paid maternity leave through our Short-Term Disability Plan
- Receive well-rounded wellness benefits, including free and low-cost mental health resources and support services through our Employee Assistance Program
- Continue your education with tuition and certification reimbursement
- Rest and relax with 15 days of vacation (increases with tenure) and 6 days of paid sick leave
- Protect yourself from identity theft or travel mishaps with our no-cost coverage
- Receive great discounts on buying a Stanley Martin home and discounts with our partners in mortgage and title services as well as cell phone service through Verizon
- Get access to your paycheck early with an advanced pay option through Dayforce Wallet
- Support local charities that are important to you through our Giving Back Program; with up to $250 match, 8 hours leave and more
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:
Email your resume in Word to:
[email protected]
**Please do NOT change the email subject line in any way. You must keep the JobID: : CL9-1983556 -- in the email subject line for your application to be considered.***
Cameron Little - Senior Recruiter
For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.
This job was first posted by Creative Circle on 04/13/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.
Everforth Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law.Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results. Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.
Copyright 1999 - 2026. CreativeCircle, Inc. All rights reserved.
VEVRAA Federal Contractor.
We request Priority Protected Veteran & Disabled Referrals for all of our locations within the state.