Job Description
Point B is a business innovation firm that takes the guesswork out of transformation. We engineer your future by combining advanced technologies and industry expertise to help you reimagine your business and its processes to get ahead and stay ahead. We're consulting done different. While others might say it, we live it—your success is our success.
We start with the challenges you face, then partner to drive to what’s right for your business, your people, and your future. The proof is in our world-class NPS score that consistently triples our competitors. We know how to listen carefully, respond with agility, and accelerate time to value.
When you partner with Point B, you’ll experience the speed and confidence needed to spot critical pivots, navigate complexity with ease, and tailor technology to fit your needs.
We're ready to start generating your future today.
JOB SUMMARY
Point B is seeking a Senior Strategy Manager to help clients design and execute enterprise growth strategies spanning Product, Service, Marketing, and Sales functions. This role focuses on defining AI-enabled go-to-market (GTM) strategies, conducting capability assessments, and shaping operating models that drive measurable commercial outcomes.You will work with senior executives to translate business strategy into actionable transformation roadmaps across customer lifecycle capabilities — including CRM, lead management, content management, marketing automation, and sales enablement. This is a business strategy and transformation role, emphasizing growth architecture, product and service strategy, and organizational capability design rather than technical implementation.
As a Strategy Senior Manager, you are responsible for developing others in this area of expertise, directly delivering alongside clients, contributing to growth of a portfolio book of business through thought leadership, solution architecture and driving new sales and relationships. This role is scoped primarily to work within the healthcare Payer industry, bringing foundational understanding of Payer-specific challenges, opportunities and business context.RESPONSIBILITIES:
Growth, Product & Service Strategy- Define product and service portfolio strategies aligned to enterprise growth objectives.
- Support product-market fit analysis, pricing and monetization strategy, and value proposition development.
- Help organizations transition toward product-led and AI-enabled operating models.
- Shape service offerings and commercialization strategies that improve customer acquisition and retention and position in the marketplace and enable a sustainable growth plan for the enterprise.
- Develop integrated GTM strategies across demand generation, partner ecosystems, sales motions, and customer lifecycle management.
- Identify and prioritize AI use cases across Marketing, Sales, Customer Experience, and Product functions (e.g., predictive analytics, content personalization, lead intelligence).
- Define segmentation, targeting, positioning, and messaging strategies supported by data-driven insights.
- Translate growth strategies into executable roadmaps with measurable KPIs.
- Conduct maturity assessments across product management, CRM, marketing automation, sales enablement, and AI-enabled workflows.
- Benchmark organizational capabilities and define future-state operating models.
- Identify capability gaps and develop phased transformation strategies.
- Facilitate executive workshops and strategic alignment sessions.
- Lead consulting workstreams and develop executive-ready strategy deliverables.
- Present growth and AI-enabled transformation opportunities to senior stakeholders.
- Support business development through thought leadership, proposals, and strategic insights.
- Collaborates with Industry and Service Line leadership to evaluate opportunities, sell, and deliver innovative results for new and existing clients..
- Develops thought leadership, client insight articles and represents Point B by presenting at client facing forums and conferences.
- Develops and maintains an extensive network at the executive level within healthcare, Payer
- Direct role in business development, generating new sales and driving solution architecture in the business strategy and transformation domain
JOB SPECIFIC QUALIFICATIONS:
- MBA or MSc in Business, Strategy, Marketing, Management, or a related discipline.
- 10+ years of experience in strategy consulting, growth strategy, product strategy, GTM transformation, or enterprise transformation roles.
- Experience delivering strategy work in healthcare and/or health insurance/Payer
- Active network within healthcare and/or health insurance/Payer
- Demonstrated experience advising senior stakeholders on growth strategy, product/service strategy, or go-to-market transformation initiatives.
- Proven ability to conduct capability assessments, operating model design, or maturity benchmarking across Marketing, Sales, Customer Experience, or Product organizations
- Strong business-side understanding of:
- CRM and customer lifecycle strategy
- Lead management and demand generation
- Product and service strategy
- Marketing, content, and sales operating models
- AI-enabled business transformation (use-case definition and strategic adoption)
- Exceptional executive communication, structured problem solving, and consulting storytelling skills
- Proven ability to architect strategy engagements, develop a portfolio of work, and create new executive relationships
DESIRED QUALIFICATIONS:
-
Experience in a high-performing strategy consulting environment or an equivalent corporate strategy function within a Fortune 500 or scaled mid-market organization.
-
Experience designing or supporting Lead-to-Cash (L2C), Demand-to-Revenue, Product-Led Growth, or AI-enabled GTM initiatives.
-
Familiarity with enterprise transformation frameworks (e.g., CVM, ADKAR, Fit-for-Growth, or similar methodologies).
VEVRAA Federal Contractor.
We request Priority Protected Veteran & Disabled Referrals for all of our locations within the state.
Point B is a business innovation firm that takes the guesswork out of transformation. We engineer your future by combining advanced technologies and industry expertise to help you reimagine your business and its processes to get ahead and stay ahead. We're consulting done different. While others might say it, we live it—your success is our success.
We start with the challenges you face, then partner to drive to what’s right for your business, your people, and your future. The proof is in our world-class NPS score that consistently triples our competitors. We know how to listen carefully, respond with agility, and accelerate time to value.
When you partner with Point B, you’ll experience the speed and confidence needed to spot critical pivots, navigate complexity with ease, and tailor technology to fit your needs.
We're ready to start generating your future today.
JOB SUMMARY
Point B is seeking a Senior Strategy Manager to help clients design and execute enterprise growth strategies spanning Product, Service, Marketing, and Sales functions. This role focuses on defining AI-enabled go-to-market (GTM) strategies, conducting capability assessments, and shaping operating models that drive measurable commercial outcomes.You will work with senior executives to translate business strategy into actionable transformation roadmaps across customer lifecycle capabilities — including CRM, lead management, content management, marketing automation, and sales enablement. This is a business strategy and transformation role, emphasizing growth architecture, product and service strategy, and organizational capability design rather than technical implementation.
As a Strategy Senior Manager, you are responsible for developing others in this area of expertise, directly delivering alongside clients, contributing to growth of a portfolio book of business through thought leadership, solution architecture and driving new sales and relationships. This role is scoped primarily to work within the healthcare Payer industry, bringing foundational understanding of Payer-specific challenges, opportunities and business context.RESPONSIBILITIES:
Growth, Product & Service Strategy- Define product and service portfolio strategies aligned to enterprise growth objectives.
- Support product-market fit analysis, pricing and monetization strategy, and value proposition development.
- Help organizations transition toward product-led and AI-enabled operating models.
- Shape service offerings and commercialization strategies that improve customer acquisition and retention and position in the marketplace and enable a sustainable growth plan for the enterprise.
- Develop integrated GTM strategies across demand generation, partner ecosystems, sales motions, and customer lifecycle management.
- Identify and prioritize AI use cases across Marketing, Sales, Customer Experience, and Product functions (e.g., predictive analytics, content personalization, lead intelligence).
- Define segmentation, targeting, positioning, and messaging strategies supported by data-driven insights.
- Translate growth strategies into executable roadmaps with measurable KPIs.
- Conduct maturity assessments across product management, CRM, marketing automation, sales enablement, and AI-enabled workflows.
- Benchmark organizational capabilities and define future-state operating models.
- Identify capability gaps and develop phased transformation strategies.
- Facilitate executive workshops and strategic alignment sessions.
- Lead consulting workstreams and develop executive-ready strategy deliverables.
- Present growth and AI-enabled transformation opportunities to senior stakeholders.
- Support business development through thought leadership, proposals, and strategic insights.
- Collaborates with Industry and Service Line leadership to evaluate opportunities, sell, and deliver innovative results for new and existing clients..
- Develops thought leadership, client insight articles and represents Point B by presenting at client facing forums and conferences.
- Develops and maintains an extensive network at the executive level within healthcare, Payer
- Direct role in business development, generating new sales and driving solution architecture in the business strategy and transformation domain
JOB SPECIFIC QUALIFICATIONS:
- MBA or MSc in Business, Strategy, Marketing, Management, or a related discipline.
- 10+ years of experience in strategy consulting, growth strategy, product strategy, GTM transformation, or enterprise transformation roles.
- Experience delivering strategy work in healthcare and/or health insurance/Payer
- Active network within healthcare and/or health insurance/Payer
- Demonstrated experience advising senior stakeholders on growth strategy, product/service strategy, or go-to-market transformation initiatives.
- Proven ability to conduct capability assessments, operating model design, or maturity benchmarking across Marketing, Sales, Customer Experience, or Product organizations
- Strong business-side understanding of:
- CRM and customer lifecycle strategy
- Lead management and demand generation
- Product and service strategy
- Marketing, content, and sales operating models
- AI-enabled business transformation (use-case definition and strategic adoption)
- Exceptional executive communication, structured problem solving, and consulting storytelling skills
- Proven ability to architect strategy engagements, develop a portfolio of work, and create new executive relationships
DESIRED QUALIFICATIONS:
-
Experience in a high-performing strategy consulting environment or an equivalent corporate strategy function within a Fortune 500 or scaled mid-market organization.
-
Experience designing or supporting Lead-to-Cash (L2C), Demand-to-Revenue, Product-Led Growth, or AI-enabled GTM initiatives.
-
Familiarity with enterprise transformation frameworks (e.g., CVM, ADKAR, Fit-for-Growth, or similar methodologies).
VEVRAA Federal Contractor.
We request Priority Protected Veteran & Disabled Referrals for all of our locations within the state.
About Point B
A Career That Makes a Difference for You and for the World
We believe that work should be meaningful.
We're looking for purpose-driven individuals who are passionate about making a difference, whether it's by delivering exceptional customer experiences, helping others grow in their careers, or giving back to their communities.
We offer flexibility and encourage wellness through a healthy work/life balance to support you in pursuing your passions.
Join us in growing together with shared goals that enhance our skills, deepen our relationships, and make Point B a best place to work.